Juventus Appoints Frederic Massara as Chief Football Officer

Juventus have redrawn the map of power at the Allianz Stadium, unveiling Frederic Massara as Chief Football Officer and handing Giorgio Chiellini a freshly minted executive role at the heart of the club’s institutional future.

The announcement, made on Tuesday, confirms what had been gathering pace in recent days: Massara, out of work since leaving Roma, is now the man trusted to steer the Bianconeri’s men’s football project.

Massara handed the keys to the sporting project

At 57, Massara arrives in Turin with a reputation forged at AC Milan and AS Roma, where his work in recruitment and squad building earned him widespread respect across Europe. Juventus are not hiding the scale of responsibility they are placing on him.

“Frederic Massara has been appointed Chief Football Officer of the Club. In his new role, Frederic will report directly to the Chief Executive Officer, Giovanni Carnevali, with the aim of strengthening the organisational structure of the men's football division,” the club said.

The job description is sweeping. Massara will “oversee the management and development of the men's football division,” shaping and executing the club’s sporting strategies and projects. He will work in tight alignment with Sporting Director Marco Ottolini, a pairing designed to bring clarity and direction to a department that has undergone repeated upheaval in recent seasons.

Juventus underlined why they moved for him: “Throughout his career, Frederic has established himself as one of the most highly regarded executives in the world of football, making a significant contribution to the development of a number of prestigious clubs, including AC Milan and AS Roma.”

This is not a cosmetic hire. It is the cornerstone of a new technical structure.

Chiellini steps into a broader institutional role

Alongside Massara’s arrival, Juventus have reshaped the role of one of their most iconic modern figures. Giorgio Chiellini, who returned to the club structure last year as Director of Football Strategy, now becomes Chief Club Affairs Officer.

The title is new. The remit is not small.

“Giorgio Chiellini takes on the brand new role of Chief Club Affairs Officer, strengthening Juventus' ability to engage, build relationships and represent its interests with key institutions, strategic stakeholders and sporting organisations, both in Italy and around the world,” the club confirmed.

If Massara’s terrain is the dressing room, the training ground and the transfer market, Chiellini’s battlefield will be boardrooms, league meetings and international forums. The former captain, who spent a career fronting up in the most demanding moments on the pitch, is now being asked to do the same for Juventus off it, as the club seeks to reposition itself in a shifting political and regulatory landscape.

Carnevali’s stamp on the new Juventus

All of this unfolds under the eye of Giovanni Carnevali, the new CEO and General Manager, appointed last month to replace Damien Comolli after barely a year in charge.

Carnevali did not hide his satisfaction at securing Massara and formalising Chiellini’s expanded role.

“I am convinced that we are building a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future. We are delighted to welcome Frederic into the great Bianconeri family. His expertise and in-depth knowledge of football represent an added value and complement perfectly the professional skills already present within the Club's organisational structure,” he said.

Those words are more than polite corporate language. Juventus have spent the past few years wrestling with off-field turbulence and sporting inconsistency. A “solid, competent and cohesive structure” is not a slogan; it is the central project.

The early signs of this new era are already visible on the pitch-planning side. The club have confirmed their first signing of the summer, Italy winger Jeff Ekhator, in a deal worth €18m including add-ons. Massara will now be the man tasked with turning such moves into a coherent, competitive squad.

A seasoned operator in the market. A legendary captain turned institutional spearhead. A new CEO intent on imposing order and direction.

Juventus have laid out their new chain of command. The next question is simple: how quickly will this rebuilt structure translate into a team that looks and behaves like Juventus again?