Juventus Nears Agreement for Sorloth as Vlahovic Successor

Juventus have moved a step closer to securing Alexander Sorloth as their new No. 9, with La Gazzetta dello Sport confirming that the club has reached a full agreement with the Norway international and is now locked in negotiations with Atletico Madrid over a transfer fee.

The Bianconeri have settled personal terms with the 30-year-old centre-forward on a contract worth €4m per season, running until 2029 with an option to extend to 2030. The message from Turin is clear: they see Sorloth not as a stopgap, but as a long-term pillar in attack.

Dealing with Atletico

Now comes the hard part — dealing with Atletico.

The Spanish club are open to selling the striker and have set an asking price in the region of €30m–€35m. Juventus, for their part, are pushing to bring that figure below €30m, conscious both of budget constraints and of rival interest from the Premier League, where Sorloth’s profile and recent form have not gone unnoticed.

Time is a Factor

Time is a factor.

Juve want the deal wrapped up before the World Cup kicks off, with Norway set to make their tournament debut against Iraq on June 17 (CET). If the clubs can find common ground in the coming days, a Juventus representative will fly to the USA to oversee Sorloth’s medical tests while he is on international duty, clearing the final hurdle before the move becomes official.

Departure of Dusan Vlahovic

The urgency in Turin stems from the looming departure of Dusan Vlahovic. The Serbian forward has decided to leave Juventus as a free agent at the end of his contract in June, forcing the club to accelerate plans for a new focal point in attack. Sorloth, an experienced and physically imposing striker, has emerged as their chosen replacement.

Bargaining Chips

Atletico hold a strong hand with their valuation, but Juventus may have a bargaining chip of their own. Any agreement could be tied to the situation of Nico Gonzalez, who spent the 2025-26 season on loan at the Wanda Metropolitano and has made it clear he does not want to return to Turin this summer. Juve might be prepared to offer Atletico a discount on a permanent deal for the player to help bridge the gap in negotiations over Sorloth.

For now, the two clubs have not yet “shaken hands,” but the mood around Continassa is one of confidence that a compromise with the Colchoneros will be found. The framework is there: the player wants Juventus, the contract is agreed, and Atletico are listening.

What remains is the final push — a few million euros, a delicate trade-off over Nico Gonzalez, and a ticking World Cup clock that could soon decide whether Sorloth walks out in Turin as Vlahovic’s heir or becomes the one that got away.