Ipswich Town Unveils New Kits for Premier League Return

Portman Road under the lights. That’s the image Ipswich Town have leaned into as they step back into the Premier League – and they’ve dressed the part.

A Home Shirt Built on Night Games

The new 2026/27 home kit is a straight tribute to those atmospheric evening kick-offs in Suffolk. The shirt carries an embossed graphic running through the fabric, mirroring the distinctive pattern formed by the structures between the floodlights on both the Sir Bobby Robson and Sir Alf Ramsey Stands. It’s a detail you notice once, then can’t unsee.

Navy trim frames the neckline and sleeves, sharp rather than fussy, while white side panels cut down the shirt and bleed seamlessly into a blue side trim on the white shorts. The socks stay traditional: blue, finished with a white and blue turnover. It’s familiar Ipswich blue, but with a bit of theatre built in.

Across the chest sits the logo of main sponsor Halo, with Ed Sheeran’s Play tour logo tucked onto the sleeve – a reminder of the club’s modern, global sheen without losing its local feel.

A Throwback With an Edge

If the home kit looks forward under the floodlights, the away strip looks back.

Town have reached into the mid‑90s for inspiration, nodding to the cream and black ‘Abbot Ale’ away kit from 1996–98. This time, though, the design breaks from the solid black verticals of that era. The new shirt carries horizontal red and black stripes across a cream base, giving it a bolder, more aggressive edge.

The crest follows the theme, rendered in red and black just as it was on that late‑nineties strip. Black shorts and black socks with a cream turnover complete the look, turning the whole kit into a deliberate echo rather than a straight replica.

Again, Halo’s logo dominates the front, with Sheeran’s Play logo on the sleeve tying both kits into a single visual identity.

Umbro’s Final Act Before a New Era

Umbro, now into a fifth consecutive season supplying Town’s kits, has produced both strips. This is expected to be their final chapter with the club, with Nike strongly tipped to take over from next summer. A third kit will follow once the season is underway, adding another layer to what already feels like a transition year on and off the pitch.

For now, though, it’s Umbro’s designs that will walk Town back into the top flight.

Kits on Sale – and Money Back Into Suffolk Football

The launch is not just about fresh shirts in the club shop. Ipswich have used the moment to push money back down the pyramid, making a significant donation to grassroots football across Suffolk.

Every club in the county has been offered a grant towards their youth team kit for the new season. Around 40 clubs that have already taken up the offer sent representatives to Portman Road for the unveiling, sharing the stage with first‑team players from both the men’s and women’s sides. It turned a standard kit launch into a snapshot of the county’s footballing ecosystem, from Premier League returnees to Sunday‑morning hopefuls.

On the retail side, Town have covered just about every age and shape. The full range spans men’s, women’s and youth sizes, with children’s mini‑kits also on sale. Adult shirts run from S through to 5XL, while the women’s fit stretches from size 8 to 20.

Planet Blue is braced for the rush. The club shop opens from 3.15pm to 8pm today, 9am to 5pm on Saturday and 10am to 4pm on Sunday, with shirts also available at the Halo Festival at Trinity Park on Saturday. The strips are already online for those who prefer to click rather than queue.

One detail will have to wait: shirt printing with names from the men’s and women’s squads will only begin once the new Premier League numbers are confirmed. Until then, the backs stay blank, the stories still to be written.

New kits, new league, new supplier on the horizon. Ipswich Town have dressed for the occasion. Now the question is whether the football under those Portman Road lights can live up to the shirts.